Only 35% of women regularly check their breasts for signs of cancer - and 23% seldom or never do, a survey suggests.
The charity Breakthrough Breast Cancer surveyed 2,005 women aged between 18 and 64. Over a third (37%) who reported not checking their breasts regularly said they did not know how to check - or what to look out for.
Nearly 46,000 UK women are diagnosed with breast cancer each year - making it the UK's most common form of cancer.
Early diagnosis of breast cancer offers the best chance of successful treatment.
Dr Sarah Cant, from Breakthrough, said: "We know that the earlier breast cancer is diagnosed the more likely it is that treatment will be successful.
"Checking your breasts isn’t complicated and there’s no need to follow a fancy routine.
"Just be familiar with how they look and feel normally."
The Breakthrough survey revealed widespread confusion over what signs to look out for when examining the breasts.
The majority of women (88%) recognised that lumps could be a possible sign of the disease.
However, only 12% of those surveyed identified changes in skin texture, such as puckering or dimpling of the skin, as a potential warning sign.
Just 7% knew that a sudden inversion of the nipple was something that should be reported to a doctor, and a mere 5% were aware that changes in the size or shape of a breast could be a sign of cancer.
In the UK, the focus is on breast "awareness", rather than more complex and involved checks.
Experts say there is no evidence that rigorous monthly "self-examination" reduces breast cancer deaths and it can lead to unnecessary biopsies.
Instead, women are advised to get to know what is normal for them, and feel their breasts regularly for signs of any changes.
READMORE:www.bbc.co.uk/health
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